learning to say "shoes"

for awhile now, Jo will get his shoes if you ask him to and other things that indicate he knows what "shoes" are but the past few days he began trying to say "shoes" himself, he does it quite often, but doesn't prefer to do it for the camera so this is our best attempt for now, but you can hear how funny he is trying to get his "sh" out- he uses tons of spit and then what he adds after his long "sh" comes out like "does"